![](https://cdn.myportfolio.com/b5109218e4dec5af173eecbec5f5b273/afe79aa3-0053-459e-a4a5-de9817ef10d6_rw_1920.jpg?h=03502724d9a26d3cfff5e16b12c49682)
All of the alternate logo/symbol variations for the holiday branding which included brand colors with appropriate colored Santa hat.
![](https://cdn.myportfolio.com/b5109218e4dec5af173eecbec5f5b273/be2c82ea-72b8-4bf2-adf0-b1ea76450342_rw_1920.jpg?h=7156c2f789e807622f6047b2818446fc)
For the typography we kept the same body content brand standards. We introduced a new headline font that remained inline with the UpCity style and attitude (Oleo Script), however, allowed for a little bit more of a playful/friendly feel given that it was for the holidays.
![](https://cdn.myportfolio.com/b5109218e4dec5af173eecbec5f5b273/06c92a42-0459-47ab-a3da-993d2e2113f9_rw_1200.jpg?h=609ea4404d7db707f01afa8164bccdc9)
![](https://cdn.myportfolio.com/b5109218e4dec5af173eecbec5f5b273/14d20bd3-9cb0-4990-bdb0-dab3d8fce27e_rw_1200.jpg?h=b74fd1403ab6bef8fbc2f909d0b678a3)
![](https://cdn.myportfolio.com/b5109218e4dec5af173eecbec5f5b273/3c573e8c-f610-49e4-8b9e-e81f50145905_rw_1200.jpg?h=38dc2eb2d4200bd0e55d89ab6bcd2efa)
The social media images shown above all kept the same style as the normal imagery only with altered color overlays to match more directly with the holiday branding standards.