All of the alternate logo/symbol variations for the holiday branding which included brand colors with appropriate colored Santa hat.
For the typography we kept the same body content brand standards. We introduced a new headline font that remained inline with the UpCity style and attitude (Oleo Script), however, allowed for a little bit more of a playful/friendly feel given that it was for the holidays.
The social media images shown above all kept the same style as the normal imagery only with altered color overlays to match more directly with the holiday branding standards.